We have been able to achieve these results while maintaining a certain level of quality, and the number of units sold greatly exceeded our original estimation. A temporary sale was held around Black Friday, but the selling price has since returned to normal. We conducted intensive promotions around the November release, and as announced recently, we have been able to achieve good results so far. Please tell us about your future sales strategy.Ī: We are proceeding with this title based on a strategic sales plan. Q: Even though you have done sales for Sonic Frontiers, the average unit price has not decreased that much. We plan to further promote the Sonic franchise in the future, such as the release of Sonic Prime, the third Sonic film, and merchandising opportunities. It’s to be believed that we can build more repeat sales of Sonic Frontiers through pricing, discounts and the recently announced DLC. With that, we believe we have found a title that is widely accepted by a lot of people around the world. How do you evaluate the quality of this title?Ī: It’s true that the Metacritic Score was slightly lower than we expected, but the user’s score was very high. Q: While the Metacritic score for Sonic Frontiers was not as high as it was hoped, we know that it was well received by fans. Firstly the aspect of the game’s Metascore was addressed with SEGA admitting that the score was lower than they expected though it is a “widely accepted (game) by a lot of people around the world” and that they will build on the game “recently announced DLC” along with promotion of “Sonic Prime, the third Sonic film, and merchandising opportunities.” SEGA also admitted that general development costs have spiralled and with their next 3D Sonic game they are “proceeding with a bigger budget, even from the basic research stage.” SEGA has published its recent investor question and answer session for their latest financial result briefing and have talked a little more about Sonic Frontiers and their ambitions for the new 3D Sonic game.
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